Website Development and Back Office Integration for Singles Holiday specialist.
Set up in 1982, Solos Holidays offer an extensive range of holidays, varying from city breaks to dance weekends! Their holidays are exclusively for single travellers so like minded individuals can share experiences together. They have also been awarded the ‘UK's Number One Group Singles Holiday Provider’ for the past seven years by the British Travel Awards.
Solos Holidays had some significant issues in terms of mobile responsiveness, style and usability of their previous site. Customers and staff were finding it frustrating to find the right products... so an ambitious online strategy began!
What we did.
This project included a full site redesign whilst also significantly improving the site search and user journey. Solos Holidays back office system, Anteeo, was also integrated into their exciting new site to update dates, prices and availability. This further enhanced the site search to be faster, slicker and deliver the customer to the correct product in a significantly reduced time!
“Mr Zen has delivered a truly stunning website supported by a comprehensive, flexible CMS which has greatly enhanced our SEM capabilities and we’re already seeing the return on our investment. Matt and his team are a joy to work with and I’m looking forward with confidence to developing our digital strategy, with Mr Zen being integral to our efforts.”
