Web development for the UK’s most established travel company.
HF Holidays is one of the oldest and largest specialist travel companies in the UK. It offers over 1000 holidays from it's selection of 18 hotels in the UK and around the world. HF is a co-operative, it is owned by its members rather than shareholders.
In late 2018, HF Holidays approached us as they wanted to replace their dated website. The site had a number of issues with a user-unfriendly CMS and a limited site search which made it difficult for customers to navigate and, as a result, time-consuming admin headache for the web team.
What we did.
Mr Zen carried out a detailed audit of the site and built a new model website which demonstrated improved site structure, design and functionality.
Starting in February, we worked closely with the HF team to design, and develop the site on time and budget. It was critical to get the site ready for the launch of their international product on 1st August 2019.
Since the site launched, the performance of the site has exceeded everyone's expectations including our own. The improvements have led some some incredible numbers, and the sales team have been extra busy dealing with all the bookings.
Based on YoY improvements, the website has already paid for itself 5 times over from just 2 months of bookings!
Check out some of the amazing results from the first 2 months:
- Full online bookings
- +21.8%
- e-Newsletter signups
- +1275.1%
- Overall goal conversions
- +97.5%
“In August 2019, a fantastic new website went live, the performance of which has far exceeded the expectations. They were fully supportive throughout the project and also through the launch which happened without any major issues. Since launch, we have seen a 40% growth in web bookings and an overall improvement in all our performance KPI’s including web conversion. It has been a real pleasure working with Matt and his team and we have certainly created a new site which will help us on the next stages of future proofing HF Holidays.”
